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MUZAMMIL WAQAR

Let’s build something iconic

BrandingMarketingGrowthStrategist

I help ambitious brands craft identities that dominate markets and creative testing that converts culture into revenue — across Google, Meta, YouTube, TikTok and Snapchat.

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Muzammil Waqar, Branding & Marketing Strategist
50+Brands scaled
10+Years
800+Campaigns launched
Brand StrategyVisual IdentityMarketingCreative DirectionTeam TrainingConversion Tracking

Sound familiar?

THE GAP THAT’S COSTING YOU

Not a talent problem or a budget problem — a coordination problem. Here's what it usually looks like from the inside.

The brand and the ad account disagree

Positioning says one thing. The creative running today says another. Every visitor feels the seam, even when they can't name it.

Spend is up, clarity isn't

More budget bought more volume, not more certainty about what's actually working — or permission to cut what isn't.

No one agreed what winning looks like

Without a number set in advance, every result gets explained after the fact instead of judged against it.

Career

EXPERIENCE

Brand Name — Marketing Consultant

Brand Name

Marketing Consultant · 2023 — Present
Brand Name — Growth Lead

Brand Name

Growth Lead · 2021 — 2023
Brand Name — Performance Marketing

Brand Name

Performance Marketing · 2019 — 2021
Brand Name — Head of Marketing

Brand Name

Head of Marketing · 2016 — 2019

Trusted by Brands

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What I do

SERVICES

01

Brand Identity

Positioning, naming and a visual system that makes you impossible to confuse with anyone else.

02

Marketing Strategy

A channel, budget and creative plan built backwards from the revenue number you need.

03

Team Training

Turn your in-house team into the operators you were about to outsource.

04

Creative Direction

Ad creative built as a testing system, not as a one-off campaign you hope lands.

05

Conversion Tracking

Server-side tracking and attribution you can defend in a board meeting.

06

Shopify Website Design

A Shopify store built to convert from day one, not retrofitted after launch.

All services →

Portfolio

CASE STUDIES

Rebuilding Creative Testing For A DTC Skincare Brand
01

Rebuilding Creative Testing For A DTC Skincare Brand

DTC / Beauty · Blended ROAS +68%

Repositioning A B2B SaaS Platform Before A Raise
02

Repositioning A B2B SaaS Platform Before A Raise

B2B SaaS · Inbound demos +112%

Turning An In-House Team Into The Agency They Were About To Hire
03

Turning An In-House Team Into The Agency They Were About To Hire

E-commerce · Agency spend avoided $180k/yr

All case studies →

Kind words

“He thinks like a strategist, designs like an artist, and executes like a machine. A rare combination.”

— Ayesha Malik, Founder

Blog

INSIGHTS

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Culture Eats Strategy — And Then Bills You For It

The best marketing plan in the world dies in the approval chain. What actually determines whether a strategy survives contact with an organisation.

Read →
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Why Most Marketing Fails

It is rarely the channel, the bid strategy or the agency. It is that nobody wrote down what would count as working before the money went out.

Read →
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Your Brand Is Not Your Logo

A logo is a signature. A brand is the reputation that makes the signature worth forging. Here is how to tell which one you actually have a problem with.

Read →
Read everything →

Questions

GOOD QUESTIONS

One person owns both the strategy and the execution, so there's no handoff where the story gets lost. You're not routed through account managers relaying decisions someone else made.

Let's talk

LET’S TALK

Ready to build a brand that owns its market? Tell me about your vision.

Emailhello@muzammilwaqar.com
LocationRemote — worldwide
AvailabilityOpen for projects
Response timeWithin 1 business day