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MUZAMMIL WAQAR

About

I BUILD
BRANDS
THAT WIN

I’m Muzammil Waqar — a branding and marketing strategist. For the last decade I’ve worked with founders and marketing teams who had a good product and a story nobody could repeat back to them.

My work sits in the gap between the two things most companies keep separate: what the brand stands for, and what the ad account is actually doing on a Tuesday afternoon.

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Muzammil Waqar, Branding & Marketing Strategist
50+Brands scaled
10+Years
800+Campaigns launched

The short version

I started on the execution side — building campaigns, buying media, arguing with attribution reports. That taught me something most strategists never see: how quickly a beautiful positioning document dies when it meets a real ad account.

So I stopped separating the two. Now every engagement covers both ends — the story and the spreadsheet — because the gap between them is where nearly all wasted marketing budget lives.

I work with a small number of clients at a time. Not as a positioning tactic; it is simply the only way to stay in the detail rather than presenting from a distance.

“If your customer can’t repeat your positioning, you don’t have one.”

How I work

PRINCIPLES

01

Strategy before surface

No logo, no ad and no landing page gets designed until we can say in one sentence what you are for and who you are not for. Everything else is decoration on an unanswered question.

02

Numbers agreed in advance

The threshold for success is written down before the money goes out. If a target is set after the data arrives, every result gets rationalised and nothing is ever learned.

03

Volume beats cleverness

Creative is the targeting. Fifteen honest attempts will beat three brilliant ones, because you find out which of the fifteen the market actually wanted.

04

Capability over dependency

The goal is a team that does not need me. I would rather train your marketers out of a retainer than bill you for a decade of the same monthly deck.

Career

EXPERIENCE

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Platino Sol

Director of Performance Marketing

2024 — Present

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Platino Sol

Head of Digital Marketing

2021 — 2024

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NAVTTC — Kamyab Jawan

Digital Marketing & SEO Trainer

2022

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Platino Mart

Co-founder, Marketing & Business Director

2021 — 2022

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BXTrack Solutions

Digital Marketing Manager

2021 — 2022

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DeafTawk

Marketing Associate

2021

What I do

CAPABILITIES

These are usually bought two or three at a time — the problems rarely arrive one at a time either.

01

Brand Marketing Analysis

02

Marketing Strategy

03

Team Training

04

Conversion Tracking

05

High-Converting E-commerce Website Design

06

Interactive SEO-Optimised Business & Portfolio Websites

07

CRM & Custom Website Development

08

Performance Marketing — E-commerce & US Local Trades

09

SEO, AIO & GEO

10

Conversion Rate Optimisation

11

Mobile App Marketing & ASO

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LET’S BUILD SOMETHING ICONIC

Tell me what you're working on. If I'm not the right person for it, I'll tell you who is.

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